CampaignBRAND-26Demo

Group Brand Refresh

Refresh of the group brand system across digital, print and event environments.

Healthy80

Project health

MNKA

Owner: Kenji Arai
Target: 26 Oct 2026 · in 7 weeks
Budget: AU$88K of AU$180K
Progress: 1/3 milestones
Assigned: 2 people

Project Truth

What is actually happening, computed from the project record. Activity and readiness are measured separately, because they are not the same thing.

Computed

Project health

80 / 100

At 57% of elapsed time

High confidence · not known: Resource concentration cannot be assessed

Blockers: 6
Decisions waiting: 0
Budget variance: +10.6
Critical dependencies: 0

Last material change

Nothing has been recorded against this project yet.

Next critical action

Clear "Identity system"

2 of 4 acceptance criteria still to meet.

Go there

Where this came from

Calculated today · 86% of sources current

Tasks2 days old6 tasks, last changed 2 days ago.
Decisionsnot recordedNothing recorded, so this contributes nothing to the truth.
Deliverables2 days old2 deliverables, last changed 2 days ago.
Outcomes4 days old1 outcome, last changed 4 days ago.
Readiness gates3 days old7 gates, last changed 3 days ago.
Execution history3 days old16 recorded events, last changed 3 days ago.
Budget4 days oldEntered manually. Last touched 4 days ago. No finance system is connected.
Evidence22 days old2 items, last changed 22 days ago.

Evidence has not changed in over a week. Treat anything derived from it as a position rather than a current fact.

Activity is not readiness

Five measures from different evidence. The gap between the first and the rest is what tells you whether this project is genuinely moving.

Execution progress

71%

4 of 6 tasks complete, weighted by estimated effort

High confidence

Deliverable readiness

25%

0 of 2 deliverables accepted; the rest measured on acceptance criteria met

Low confidence

Launch readiness

36%

0 of 7 readiness gates cleared under the campaign profile, with 0 of 1 launch-blocking deliverables accepted

High confidence · not known: 1 gate is waived and not assessed

Outcome readiness

25%

1 of 1 outcome has linked deliverables; 1 assessed on track

Low confidence

Commercial readiness

23%

0 opportunities, 0 approved packs, 0 live deals

High confidence

Activity

4 of 6 tasks

2 still open

Output

0 of 2 deliverables accepted

1 launch-blocking outputs outstanding

Outcome

1 of 1 on track

1 have a measured value

What is blocked (6)

Anything that would stop this project shipping today.

Identity system
2 of 4 acceptance criteria still to meet.
deliverable
Creative gate
Creative is in progress. 1 of 1 linked deliverable still to be accepted. Kenji Arai owns it.
gate
Content gate
Not started, and no deliverable is linked to it, so there is no evidence to judge it by.
gate
Approvals gate
0 of 1 linked deliverable accepted, 0% ready on acceptance criteria.
gate
Channels gate
Not started, and no deliverable is linked to it, so there is no evidence to judge it by.
gate
Tracking gate
Not started, and no deliverable is linked to it, so there is no evidence to judge it by.
gate

What will go wrong

Rule-based forecasts from current evidence. There is no historical baseline across projects, so these are arithmetic you can check, not probabilities.

Medium risk· Low confidence
Acceptance window is tight on 1 launch-blocking deliverable
Why
— 2 acceptance criteria are still unmet across launch-blocking deliverables
— The earliest is due in 6 days
Impact
Deliverables get accepted under time pressure, or the launch moves.
Rule-based, using one day per unmet acceptance criterion. Replace with measured effort once deliverable work is estimated.
Recommended intervention
1. 1.Review acceptance criteria and drop any that are not genuinely required for launch
2. 2.Start acceptance on the criteria that can be met now rather than at the end
Owner — Kenji Arai
Medium risk· High confidence
Spend is running 10.6 points ahead of elapsed time
Why
— 68% of budget committed at 57% of the schedule
Impact
Later stages — protection, experience, commercialisation — get squeezed first, because they sit at the end.
How that figure was arrived at
Commitment plus spend against planned budget, compared with elapsed calendar time. Variance is the difference.
Observed directly from the recorded budget figures.
Recommended intervention
1. 1.Confirm the commercialisation allocation is still ring-fenced
2. 2.Review the largest committed item before it converts to spend
Owner — Kenji Arai

What readiness gate is preventing delivery

Judged under the campaign profile — this project's own definition of ready, not a universal one.

Open readiness

Creative

Creative is in progress. 1 of 1 linked deliverable still to be accepted. Kenji Arai owns it.

Creative50
Content0
Channels0
Approvals0
Media—
Tracking0
Launch0

What actual execution history shows

Read from the append-only event log — when work started, finished and sat blocked — rather than from when records were last touched.

3 items completed in the last 28 days, about 7 hours a week.

Throughput: 7hper week
Cycle time: 8.2days, median
Time lost to blocking: 0days
Decision latency: —

Completion trend

Not enough data to say

Not enough completions to compare halves of the window — 2 in the first 14 days and 1 in the second. No trend is being claimed.

Critical-path movement

1 of 1 item moved

1 critical-path item changed state in the last 28 days, but none completed.

Data basis

16 recorded events · window of the last 28 days · sample of 3 completions.

How health was calculated

Pulling this down

Creative gate is not cleared, with 6 open blockers in total36
25% of outputs ready at 57% of elapsed time55
25% outcome readiness at 57% of elapsed time62
68% of budget committed at 57% of the schedule79

All factors

Critical path98 · weight 13%
1 item on the critical path, none blocked
Deadline pressure100 · weight 14%
About 2.3 weeks of work against 6.9 weeks remaining, at measured throughput
Blocked work100 · weight 12%
Nothing blocked
Decision latency100 · weight 12%
No decisions outstanding
Deliverable readiness55 · weight 13%
25% of outputs ready at 57% of elapsed time
Launch readiness36 · weight 13%
Creative gate is not cleared, with 6 open blockers in total
Outcome confidence62 · weight 9%
25% outcome readiness at 57% of elapsed time
Approval latency100 · weight 5%
No approvals outstanding
Budget variance79 · weight 3%
68% of budget committed at 57% of the schedule

Cannot be assessed yet

Resource concentration — Too little open critical work to assess concentration.

Decisions waiting

Open queue

Nothing is stalled on a decision.

Are we moving toward the outcome?

Every outcome, the outputs that serve it, and how far along they actually are.

Ship a coherent brand system and protect the resulting marks.

A brand system in use and protectable

25%

in 7 weeks

How we would know: System shipped, availability search complete, classes selected
Where it stands: System in progress; clearance not started

Identity system2/4 criterialaunch-blocking
Trademark clearance pack0/3 criteria

Every figure on this page is computed from the project record. Budget planned AU$180K, committed AU$122K, spent AU$88K.